Abstract

<jats:p>The present aimed to examine the demographic effect of parental motives behind their children participation in sports activities. The population of this study comprised all the parents whose children were in role in government primary schools of Khyber Pakhtunkhwa, Pakistan. Available sample technique was applied for the study. Self-administered questionnaire was used for the data collection. Inferential statistic t-test and ANOVA was for the data analyses. Government Servant parents reported more score than Jobless, Private servant, labor, merchant and others parents in average motives. It was also found that Graduate of secondary education parents reported more score than illiterate, Graduate of Primary, Graduate of higher education, graduate of highest and post graduate education in average motives. It was recommended that efforts may be made to increase a knowledgeable fan base and a significant portion of population participating in sports.</jats:p>