ISSN 2958-3799 (Print) ISSN 2958-3802 (Online) Advances in Business and Commerce is an HEC Recognized Journal (Y Category 2023-24) and is an Open Access, double-blind peer reviewed, biannual research journal published by Malik Firoz Khan Noon Business School, University of Sargodha, Pakistan. The aim of journal is to publish high quality articles and reviews on all aspects of business and commerce. Journal provides a rapid forum to publish article which emphasis on innovative methods, techniques and technologies in the fields of management, marketing, finance and entrepreneurship. The journal will consider all areas of research in business and commerce specifically: Human Resource Management Project Management Strategic Management Operations Management Supply Chain Management Management Information System Marketing Strategic Marketing Advertising Promotion Branding Finance Corporate Finance Investment Analysis Micro Finance Public Finance Financial Technology Entrepreneurship Venture Financing Business Innovation Business Feasibilities Investment Horizons Entrepreneurial Cases