Academy of Contemporary Research Journal (AOCRJ) is a double blind peer reviewed journal published by Research Centre of Resource Mentors (RCRM), Pakistan AOCRJ is committed to promote concepts related to business and management issues. It creates pros-pects for researchers to come forward with empirical and theoretical research solutions which meet real world business needs. We also encourage relevant perspectives in the business field to accomplish new ways for worldwide dissemination. AOCRJ strives to spread the latest findings of business research to global communities of numerous disci plines. This interrelationship among business disciplines will promote our efforts to develop knowledge sharing. and achieve excellence.